Journal

Cartier has long held a special place in the story of INRO. From London to New York, Los Angeles, Tokyo and Singapore, our work with collectors has brought us close to the Maison’s watches and the extraordinary design language that continues to shape the way we think about the wristwatch.

How to choose a watch strap that feels right on the wrist — balancing proportion, comfort, material, colour and personal style with the character of the watch.

Ancient Mesopotamian reliefs show figures wearing what appear to be wristwatches thousands of years before their time. Myth, ritual, or misunderstood symbolism? This piece explores the deeper human story behind these mysterious carvings.

The Rolex Explorer is often considered the most perfect watch ever made. But what happens when it’s paired with the right strap? A collector reflects on proportion, material, and the subtle power of refinement.

Size doesn’t define a watch — proportion does. A collector explores how case, wrist, and strap work together to create true balance and presence.

In the world of fine watches, the strap is often overlooked — yet it defines comfort, character, and craftsmanship. The 10% Rule offers a simple guide to restoring balance, showing why a considered strap is essential to the experience of a watch.

This article is courtesy of one of our Avid Watch Collector Clients.

One collector reflects on breaking the cycle — and why a refined three-watch Rolex collection ultimately brings greater clarity and satisfaction.

INRO London is now a LAPADA-approved service provider — a recognition of our expertise in bespoke watch straps and traditional craftsmanship.

Watch collecting today sits between passion and investment — shaped by scarcity, waiting lists, and the realities of the modern market.

A watch collector visits INRO London in search of the finest bespoke watch straps — discovering what truly defines exceptional craftsmanship.