• 4 min read
Read moreA well-proportioned watch is not defined by size, but by balance. This piece explores how case, wrist, and strap come together to create a watch that truly belongs.
• 3 min read
In the world of fine watches, the strap is often overlooked — yet it defines comfort, character, and craftsmanship. The 10% Rule suggests that a watch strap deserves around ten percent of the watch’s value — a mindful investment in harmony and detail. Discover why discerning collectors and connoisseurs turn to INRO London for the finest bespoke and handmade watch straps.
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This article is courtesy of one of our Avid Watch Collector Clients.
When the famous investor & media personality Kevin O’Leary was asked about his watch collecting, he replied, “Oh, it’s a disease”. Admitting his passion & desire for ownership was so intense it should be considered a medical condition.
Read more• 2 min read
Since it’s inception in 2015, the Apple Watch introduced a smartwatch that struck a balance of form and function, and since then there’s been a plethora of Apple Watch straps come onto the market in a variety of shapes, sizes and styles. As a result of your feedback, we’re really excited to let you know that we’re now offering Apple Watch Straps, all handmade in our quaint Marylebone studio in London!
Read more• 1 min read
We’re incredibly excited to announce we’re now a LAPADA Approved Service Provider.
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