Bespoke Watch Straps for Exceptional Watches

Trusted by collectors of Cartier, Patek Philippe, Rolex and other exceptional timepieces.

Each bespoke and custom-made watch strap is handcrafted in our London atelier — shaped to restore balance, comfort and belonging to your watch once more.


Our Story

The London Atelier

Where each strap is handcrafted

Enter the atelier
Private Consultation

Private Consultation

Where each strap begins

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Begin with a Consultation

Whether commissioning your first bespoke strap or adding to an existing collection, we guide you through a private process shaped around your watch, your preferences and how you wear it.

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Trusted by collectors of Cartier, Patek Philippe, Rolex and other exceptional timepieces.

“I first came across INRŌ in 2016 when I was looking for a company to make a bespoke leather watch strap that would fill the gap between the lugs and case on my IWC. I was instantly struck by their enthusiasm, knowledge and — above all — ‘can do’ attitude. Amongst their talents is an uncanny instinct to anticipate what you want in a particular product, combined with the ability to exceed your expectations”

Oliver MR Knightsbridge, London