Elevate your watch. Define your style.

Whatever timepiece you treasure, INRO can create a made-to-measure strap that is complimentary, sophisticated and striking. Crafted by hand in our London workshop and delivered to your door, we have created watch straps for clients all over the world in endless designs and materials. Make your watch beautifully unique with INRO.

The perfect match.

We factor in the wrist size, type of watch and the dial colour when choosing and fitting your strap. However, what our clients believe really sets us apart is the ability to combine the finest craftsmanship with an uncanny instinct for the ‘right’ design, creating watch straps with unmatched refinement and beauty.

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Retail Partners

We work with leading jewellers and watchmakers who rely on our bespoke watch strap service to create truly memorable experiences for their clients. Learn more about our Retail Partners and see why they choose INRO to not just meet, but exceed, their customers’ expectations.

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Explore the possibilities.

From a dazzling cobalt blue stingray, to a watch strap made from timeless tobacco Russian calf, the possibilities are only limited by your imagination. The result? You will love every one of your watches just that little bit more. Share your idea with us - and see where your imagination can take you.

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"I spent ages trying to find a bespoke watchstrap for my vintage Bvlgari watch, then I found INRO who made me 2 beautiful lizard skin straps. For anyone looking for a fantastic item bespoke leather, this is the go-to company"

Rob Reid Dewar Edinburgh, Scotland