Have a Question?

Getting Started

Firstly, why should we choose you?

Our service and products have been tried, tested and trusted for over a decade by a variety of clients, including Harry Fane (an expert in vintage Cartier watches), Diamond Watches London (DWL) and a famous watch retailer in Mayfair as well as numerous independent watch makers and tailors of Savile Row. Also, we don’t outsource our manufacturing - we’re based in London and are proud to support British manufacturing by making our products in-house at our little workshop.

I’m new to bespoke - can you help?

We understand choosing & buying your first bespoke object can be daunting. Simply give us a call, drop us an email or fill in our contact form and we’ll be happy to help.

Why should I choose bespoke?

There are several core reasons why bespoke might be right for you:

Measurements: You’re unable to find a strap with the correct sizing. Maybe you’re struggling to have a strap that sits comfortably on your wrist, or have measurements that are non traditional that the major brands don’t have expertise in working with.

Achieving your desired look: You might be looking for some tips on how you can create a style that you can be proud of - whether it be for a special black tie event or something just a little different!

Can I change the look of my watch?

Absolutely. To guide you in achieving your desired look, we’ll take into account your preferences (eg: style/ occasion), your watch (ie: the case dial, the watch face) and your measurements (namely your wrist size and profile).

Can you pull my idea off?

We’ll certainly give it a go! The only way you’ll find out is to get in touch!


How can I order a bespoke item?

The first step is to let us know what item you’re interested in by filling out our Contact form, give us a call or drop us an email. We’ll then be in touch within 24 hours (during Monday - Friday) to arrange a consultation.

How long does the process take?

The process varies depending on the item. On average, for watch straps we’d recommend allowing 4-6 weeks (from initial point of contact to fitting).

For accessories, we’d advise allowing 8-10 weeks in total, from initial contact to delivery of your item.

Please note: During our peak periods, ie: Christmas, there may be a slight extension to the times outlined above. We apologise in advance for this.

Why don’t you showcase material & colour options on your website?

In a nutshell, we want to ensure you know exactly what you’re getting!

We’ve found over the years that viewing colours & materials on a screen just doesn’t give an accurate representation of how the colour and the material will look in real life. Take for example a deep rich Forest Green: a screen can showcase the colour twice as dark as it really is. With the materials, you can’t feel the textures & scales. After all, this product is going to made for you, so it’s best you experience what we have to offer in person to see if the combinations work for what you’re looking to achieve.

What watch brands have you worked with?

A lot! Here’s some (just to name a few):

  • A Lange & Söhne
  • Apple
  • Audemars Piguet
  • Breguet
  • Cartier
  • Chaumet
  • Chopard
  • Ebel
  • Franck Muller
  • Omega
  • IWC
  • Jaeger LeCoultre
  • Parmigiani
  • Patek Philippe
  • Panerai
  • Piaget
  • Rolex
  • Richard Mille
  • Vacheron
  • Zenith

What if I don’t see my product listed?

Best thing to is to get in touch with us with some details of the item (any sketches/design ideas would be great) and we’ll be happy to advise.


What’s involved in a consultation, and where do you hold them? Will I need to bring anything?

At a consultation - we’ll look to understand your requirements in more depth. For example, we’ll ask you about the style/occasion you’d like to go for, any particular colour/material preferences as well as taking measurements. (Ie: For watch straps, we’ll take measurements of both your wrist size as well as the measurements of your watch).

We hold all our consultations at our studio in Alfies in Marylebone, 2nd Floor, Studio G, 13-25 Church Street, NW8 8DT. We can also offer appointments virtually via Zoom or Google Meet.

If you’re interested in a watch strap, please bring both your watch & buckle - we’ll need to take measurements from it. For accessories, if you’ve any photos/design ideas - bring those along, it’ll really help us.

How long does it take?

We recommend allowing between 15-30 minutes for the initial consultation.

Pricing & Payment

How much does a bespoke item cost?

Our pricing takes into account the type of product, material, colour selected as well as the measurements. As a guide, our prices are:

  • Watch straps start at approximately £425
  • Belts start at £475 (ie: the type of buckle requested will affect the price)
  • Card cases start at £350
  • Folio Cases start at £875

All our prices are inclusive of the initial consultation (choosing material, colours and taking measurements), fitting (for belts and watch straps) and delivery.

Why do you charge the prices you charge?

The reason why we charge what we charge is simple - we’re not a run-of-the-mill manufacturer who just churns out products. We give personalised styling advice, and this expertise takes years to develop.

We also have to factor in training to know the complexities in making a watch strap: Understanding the different parts of the watch (it’s different for each brand) and how the strap fits requires continuous training and development.

How & when can I pay?

We’ll request payment at or after the consultation. After the meeting, we’ll send you an invoice to pay by bank transfer. We’d request where possible payment is made within 5 days of receiving the invoice to ensure we allocate your preferred material/colours. After the 5-day mark, availability of your preferred material/colour combination may be subject to change.

To ensure your details are handled in line with data protection, we’re unable to take payment over the phone.

Are my details secure?

Absolutely. INRO as a company is PCI-DSS (Payment Card Industry Data Security Standard) compliant. This ensures as a company we safely and securely accept, store, process and transmit your cardholder data during a transaction. When paying by bank transfer, we’ll not see your card details when you pay us - we’ll just see your name, the amount you’ve paid us, the date and time of the transaction along with the payment method.

Next Steps & Delivery

What happens next?

For Watch Straps:

Once your product has been made, we’ll get in touch to arrange a follow-up meeting for the fitting. We’d recommend allowing 10-15 minutes for the fitting service. Please don’t forget to bring both your watch & buckle fitting - without them, we’ll be unable to fit your strap.

For accessories, we’ll drop you an email to let you know once your item is ready. From this, we’ll let you know when it’s shipped, provide a tracking number and let you know when it’s expected to arrive.

What’s my delivery options? Do you charge for delivery?

For watch straps, we’ll need to meet in person to ensure the strap is fitted correctly onto your watch. For our other products, we can ship these using our preferred courier, Royal Mail, next day special delivery.

For security reasons, we’re unable to deliver to mailboxes.

Do you ship just within the UK, or internationally?

We can ship all our products internationally apart from items made with alligator and lizard: this is due to the international CITIES (Convention on International Trade in Endangered Species of Wild Flora and Fauna) restrictions.


What happens at the fitting?

At the fitting we’ll present the strap, and our trained specialist will fit the strap onto your watch. They’ll also take into account any preferences you have in how you’d like the strap to fit. For example, you might prefer a more snug, tighter fit or a slightly looser feel.


How should I care for my INRO product?

Leather is a living material, and throughout its life it evolves, softens and develops a rich amber patina (a gloss or sheen). These natural marks and impressions should be cherished and serve as proof of the uniqueness and authenticity of our products.

To preserve your product, it should be protected from humidity and prolonged exposure to light and/or extreme heat. To keep your product in tip top shape, feel free to get in touch with us and we can clean it for you and, if needed, we can also restitch and re-polish it too.