The business was founded in 2010 by two brothers: myself, Nawaz and my brother Fiaz. We both love arts & crafts and creating unusual items, but the turning point for me was when Fiaz made me a card case. It was like it was speaking to me.The design had so much soul to it, and from there I just wanted to turn that passion into a purpose: design and craft products that people will love.
From this passion, we took our idea and started trading at Leadenhall Market, exploring what products would be of interest to our client base and testing the demand within the market. After a while, city brokers starting coming to us in search of a bespoke slip case. However, they weren’t looking for the bland single coloured choices that were available: they wanted something different. Something that reflected them and their individual personality.
To this day our focus remains on providing clients with an experience to remember: stellar service and the highest quality products. Keeping our collection small and focused allows us to manoeuvre in what’s an ever changing competitive landscape.