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For over 15 years, our craftsmanship has been trusted by collectors, watch experts and makers — from Harry Fane (vintage Cartier specialist) and Diamond Watches London, to renowned Mayfair retailers and Savile Row tailors.

Unlike most, we don’t outsource. Every piece is made in-house at our London workshop, supporting British craftsmanship and ensuring complete control over quality.

At the heart of everything we do is INRO’s Uncanny Instinct — helping our clients love their watch just that little bit more.

Absolutely. Bespoke can feel daunting, but we’ll guide you through every step — from understanding what you want to choosing the right materials and fit.

Just call, email or use our contact form to begin your journey.

Bespoke gives you precision, comfort and individuality.

If you can’t find a strap that fits, want a specific colour or finish, or simply desire something personal — bespoke is how you make it yours.

Certainly. A new strap can transform your watch entirely.

We’ll consider your wrist, the watch case, dial and your personal style to create a balanced and elegant result — that’s part of INRO’s Uncanny Instinct: helping you love your watch just that little bit more.

We’ll do everything possible to make it happen. The best way to know is to share your idea with us — we love a challenge.

Get in touch via our Contact form, Phone or email and tell us what you have in mind. We’ll reply within 24 hours (Mon–Sat) to arrange your consultation.

Each piece is handcrafted with precision and care. For watch straps, please allow around 4–6 weeks from consultation to fitting. For accessories, 8–10 weeks is typical.

We understand that some of our clients are only in London for a short stay — if that’s you, let us know in advance. Wherever possible, we’ll tailor the process to suit your schedule or arrange for your finished piece to be delivered to you.

INRO’s uncanny instinct — helping our clients love their watch just that little bit more — extends to every detail, including your time.

Because nothing compares to seeing and feeling them in person. Screens distort colour and texture — a forest green may look almost black online.

We prefer you to experience the leathers and hues firsthand, so you know exactly what you’re choosing.

We’ve created straps for a wide range of timepieces, including:

• A. Lange & Söhne
• Audemars Piguet
• Breguet
• Cartier
• F.P Journe
• Jaeger-LeCoultre
• Panerai,
• Patek Philippe
• Rolex
• Richard Mille
• Vacheron Constantin
• and more.

If your watch isn’t listed, just ask — we probably can.

At a consultation - we’ll look to understand your requirements in more depth. For example, we’ll ask you about the style/occasion you’d like to go for, any particular colour/material preferences as well as taking measurements. (Ie: For watch straps, we’ll take measurements of both your wrist size as well as the measurements of your watch).

We hold all our consultations at our studio in Alfies in Marylebone, 2nd Floor, Studio G, 13-25 Church Street, NW8 8DT. We can also offer appointments virtually via Zoom or Google Meet.

If you’re interested in a watch strap, please bring both your watch & buckle - we’ll need to take measurements from it. For accessories, if you’ve any photos/design ideas - bring those along, it’ll really help us.

Typically 15–30 minutes for an initial consultation.

Our pricing takes into account the type of product, material, colour selected as well as the measurements. As a guide, our prices are:

• Watch straps start at approximately £425
• Belts start at £475 (ie: the type of buckle requested will affect the price)
• Card cases start at £350
• Folio Cases start at £875

All our prices are inclusive of the initial consultation (choosing material, colours and taking measurements), fitting (for belts and watch straps) and delivery.

Each piece involves deep expertise, years of training, and careful handwork.
We don’t mass-produce — we craft, advise and refine every detail for a perfect fit and finish.

We’ll request payment at or after the consultation. After the meeting, we’ll send you an invoice to pay by bank transfer. We’d request where possible payment is made within 5 days of receiving the invoice to ensure we allocate your preferred material/colours. After the 5-day mark, availability of your preferred material/colour combination may be subject to change.

To ensure your details are handled in line with data protection, we’re unable to take payment over the phone.

Yes. INRO complies with PCI-DSS standards, ensuring your details are safely handled and encrypted.
For bank transfers, we never see your card details — only confirmation of payment.

For Watch Straps:

Once your product has been made, we’ll get in touch to arrange a follow-up meeting for the fitting. We’d recommend allowing 10-15 minutes for the fitting service. Please don’t forget to bring both your watch & buckle fitting - without them, we’ll be unable to fit your strap.

For accessories, we’ll drop you an email to let you know once your item is ready. From this, we’ll let you know when it’s shipped, provide a tracking number and let you know when it’s expected to arrive.

Yes. Accessories are sent via Royal Mail Special Delivery (next day).
For security, we can’t deliver to PO boxes.

We can ship all our products internationally apart from items made with alligator and lizard: this is due to the international CITIES (Convention on International Trade in Endangered Species of Wild Flora and Fauna) restrictions.

We’ll fit the strap to your watch and adjust it to your preferred feel — snug or relaxed.

Leather evolves with time, gaining a unique patina. Avoid excessive humidity, sunlight, and heat.
We offer cleaning, re-stitching, and re-polishing to keep your INRO piece at its best.