The INRO Approach

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INRO is a private London atelier specialising in bespoke watch straps for collectors of exceptional timepieces.

At INRO, the watch always comes first.

Each strap is designed not to stand out, but to belong — restoring balance, comfort and harmony between watch and wearer.

Our work began with a simple observation: even the finest watches are often let down by straps that were never truly made for them. Proportion feels slightly off. Comfort never quite settles. Something remains unresolved.

A bespoke strap changes that completely.

Each commission begins with a private consultation, where we study the watch, the wrist, and the individual who wears it. From there, every detail — from structure and proportion to colour and finishing — is shaped and refined by hand in our London atelier.

Over the years, collectors have trusted INRO with watches of great personal and horological significance — from vintage Cartier and Patek Philippe to modern independent timepieces.

At INRO, what guides us is not trend, but instinct.

The instinct to know when everything feels right.

Helping you love your watch just that little bit more.

The INRO Atelier

  • Nawaz - Co-Founder & Client Advisor

    Nawaz guides each client through the bespoke process, ensuring every strap reflects the character of the watch and the individual who wears it.

    Working closely with collectors, he studies the watch, the wrist, and how the piece is worn before advising on materials, colour and proportion.

    Clients often remark on his uncanny instinct for understanding what a watch — and its owner — truly need, helping each commission find its natural balance.

  • Nazakat - Head Craftsperson

    Nazakat handcrafts each strap in the London atelier, shaping and refining every detail to achieve balance, comfort and longevity.

    With decades of experience in leatherwork, his careful construction and finishing ensure each strap sits naturally on the wrist and feels as though it has always belonged to the watch.

Experience the INRO approach.

Private consultations take place at our Marylebone atelier.

Begin a Consultation